Hadeel Reda Producer, Purple Pictures

HADEEL REDA (Producer, Purple Pictures):

Hadeel Reda founded Purple Pictures, a film financing and production company, in 2004. She has currently completed THE HOTTIE AND THE NOTTIE, a romantic comedy starring Paris Hilton and Joel David Moore (AVATAR). She is also prepping for THE FEAR, a smart, fast-paced horror film for distribution by 20th Century Fox. In addition, she is developing the comedies JACK VERSUS FUTURE JACK with Christopher Leone (LOST ROOM) and HARV THE BARBARIAN with writers Carmen Finestra (“HOME IMPROVEMENT” and “THE COSBY SHOW”), Jack Handey (“SATURDAY NIGHT LIVE”) and director John Fortenberry (A NIGHT AT THE ROXBURY). Also in the works is the drama SCROLLS with Fox Searchlight and TOUCH OF VIOLENCE starring Emmy® winner Tony Shalhoub.

Ms. Reda executive produced 16 BLOCKS starring Bruce Willis and directed by Richard Donner. Her executive producer credits include the number one U.S. box office hit HEARTBREAKERS, starring Sigourney Weaver and Gene Hackman; the comedy SCORCHED starring Woody Harrelson and John Cleese; and Joel Silver’s actioner JANE DOE, a co-production with USA Films starring Teri Hatcher. Also in an executive producing capacity, Ms. Reda has projects set up at Sony, Paramount, Universal, Fox and Warner Bros. with other A-level talent attached such as Mel Gibson and Lasse Hallstrom.

Formerly Chief Executive Officer of Winchester Films, Inc., Ms. Reda founded that company in 1998 as the Los Angeles division of the UK publicly-traded Winchester Entertainment, plc. As CEO, Ms. Reda established innovative film financing structures, produced quality commercial films and oversaw sales for Winchester Film and Television Sales, Ltd. In this capacity, she managed a team of industry professionals and created overall partnerships with major heavy-hitting production companies including The Donners’ Company (director Richard Donner and producer Lauren Shuler-Donner), Wind Dancer Production Group (WHAT WOMEN WANT) and Chuck Gordon (DIE HARD). Ms. Reda has also overseen production, international sales and distribution on well over a dozen films.

Ms. Reda joined Winchester after four years as an executive at The Walt Disney Company, where she got her start in development at the studio and quickly moved up to a position in the International Division for Disney’s feature films, Buena Vista International. Ms. Reda was part of the initial team setting up distribution and marketing in Europe. She oversaw the international marketing campaigns for THE LION KING, POCAHANTAS and Tim Burton’s THE NIGHTMARE BEFORE CHRISTMAS.

Ms. Reda graduated with a Bachelor of Arts in Film from Emerson College Boston, MA.

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